Man Law!

http://www.youtube.com/watch?v=XmIyGisR8Zc

Alright, we've all probably seen the Bud Light Man Law commercials from 2006, but I just couldn't resist bringing the campaign back on this page as an example of a funny but effective campaign for a product. I think Bud Light did a fantastic job with creating a group of pop culture celebrities (wrestler Triple H, NFL running back Jerome Bettis) and other actors to talk about somewhat random topics that every guy has thought of regarding beer at one point or another, while at the same time promoting Bud Light. You get genuinely interested in the debate at hand (in this case, whether you can bring home beer from a party) and don't even realize you're being pushed a product until the end. I don't know why Bud Light did away with this campaign after little more than a year or so, but I think it's one of the better ones they've ever had. I certainly enjoy it more than the current NFL coaches press footage campaign and I think it does a much better job communicating and selling to the audience.